Skip to content

Choice Quote by Sheena Iyengar

“True choice requires that a person have the ability to choose an option and not be prevented from choosing it by any external force, meaning that a system tending too far toward either extreme will limit People’s opportunities. Also, both extremes can produce additional problems in practice. Aside…” quote by Sheena Iyengar
Download Open image
““True choice requires that a person have the ability to choose an option and not be prevented from choosing it by any external force, meaning that a system tending too far toward either extreme will limit People’s opportunities. Also, both extremes can produce additional problems in practice. Aside from the fact that a lack of “freedom to” can lead to privation, suffering, and death for those who can’t provide for themselves, it can also lead to a de facto plutocracy. The extremely wealthy can come to wield disproportionate power, enabling them to avoid punishment for illegal practices or to change the law itself in ways that perpetuate their advantages at the cost of others, a charge often levied against the “robber baron” industrialists of the late nineteenth century. A lack of “freedom from,” on the other hand, can encourage people to do less work than they’re capable of since they know their needs will be met, and it may stifle innovation and entrepreneurship because people receive few or no additional material benefits for exerting additional effort. Moreover, a government must have extensive power over its people to implement such a system, and as can be seen in the actions of the majority of communist governments in the past, power corrupts.””

Sheena Iyengar

About This Quote

Source Book: The Paradox of Choice, 2004

Balancing freedom to choose and freedom from coercion is essential; extremes create inequality, stifle effort, and risk authoritarian abuse.

In simple terms: Both types of freedom must be balanced to avoid oppression and complacency.

Key Takeaway

Seek policies that protect choice while ensuring basic security.

Themes

freedom choice inequality government power social responsibility

Mood

reflective critical analytical

Type

philosophical political economic

When to use this quote

  • welfare design
  • education reform
  • corporate regulation
  • civil liberty advocacy

Key Concepts

libertarianism political theory economic disparity

Questions to Reflect On

  • How can societies protect individual choice without enabling wealth-driven power?
  • What safeguards prevent government overreach while ensuring basic needs?
A Different Perspective

Extreme control can lead to loss of personal agency and innovation.

3.7 out of 5 (4 ratings)

More by Sheena Iyengar

Explore all 158 Sheena Iyengar quotes

More Choice quotes

Browse all 8,092 Choice quotes