Choice Quote by Sheena Iyengar

It's not the consumers' job to figure out what they want

— Steve Jobs

It isn't the consumers' job to know what they want.

— Steve Jobs

“Fundamentally, customers do not want choice; they just want exactly what they want.”

— B. Joseph Pine II

When you focus on the consumer, the consumer responds.

— Alexander Wang

People don't get a chance to think, "Why am I a consumer?" Because the decisions come at them so fast and furiously, they're not…

— David Bowie

We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.

— Renzo Rosso

Consumers don't think how they feel. They don't say what they think and they don't do what they say.

— David Ogilvy

Businesses want to think in terms of categories. Consumers want us to think in terms of their needs.

— Clayton Christensen

Companies are very, very good - better than consumers themselves - at knowing what consumers are actually craving.

— Charles Duhigg

If consumers make better choices, the marketplace will change.

— Mike Huckabee

We must learn what customers really want, not what they say they want or what we think they should want.

— Eric Ries

“The advertising industry's prime task is to ensure that uninformed consumers make irrational choices, thus undermining market theories that are based on just the…

— Noam Chomsky