Advertising Quote by David Ogilvy
“Consumers don't think how they feel. They don't say what they think and they don't do what they say.”
About This Quote
People often act inconsistently with their internal states, leading to a gap between feeling, speech, and behavior.
In simple terms: Inconsistent inner and outer actions.
Key Takeaway
Self-awareness reveals hidden motives.
Themes
psychology
behavioral economics
communication
self-deception
cognition
Mood
reflective
candid
analytical
Type
observational
advice
When to use this quote
- marketing research
- customer interviews
- team feedback sessions
- personal reflection
Key Concepts
cognitive dissonance
emotional intelligence
social perception
Practical Applications
- designing authentic brand messages
- improving interpersonal trust
Questions to Reflect On
- How can we bridge the feeling‑action gap?
- What tools help people align speech with inner states?
A Different Perspective
Some argue that people can accurately articulate their feelings when prompted, reducing the gap.
