Attention Quote by Erik Qualman
“Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.”
About This Quote
Source Book: Socialnomics, Erik Qualman, 2011
Consumers now discover services through social media rather than actively searching for them.
In simple terms: Social media drives service discovery.
Leverage social platforms to showcase services.
Themes
Mood
Type
When to use this quote
- product launches
- brand awareness
- customer acquisition
Key Concepts
Questions to Reflect On
- How can you target the right platforms?
- What content resonates most with your audience?
Not all audiences are equally reachable via social media.