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Attention Quote by Erik Qualman

“Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.” quote by Erik Qualman
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“Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.”

Erik Qualman

About This Quote

Source Book: Socialnomics, Erik Qualman, 2011

Consumers now discover services through social media rather than actively searching for them.

In simple terms: Social media drives service discovery.

Key Takeaway

Leverage social platforms to showcase services.

Themes

marketing social media consumer behavior

Mood

analytical creative

Type

strategic practical

When to use this quote

  • product launches
  • brand awareness
  • customer acquisition

Key Concepts

digital branding influencer outreach

Questions to Reflect On

  • How can you target the right platforms?
  • What content resonates most with your audience?
A Different Perspective

Not all audiences are equally reachable via social media.

2.9 out of 5 (5 ratings)

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