I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Figures Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as… — David Ogilvy Accounts Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their… — David Ogilvy Brightest star Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains… — David Ogilvy Advertising Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on… — David Ogilvy Advertising Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say… — David Ogilvy Advertising Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you… — David Ogilvy Business Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Advertising Copy Share Image
You will never win fame and fortune unless you invent big ideas. — David Ogilvy Big idea Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer… — David Ogilvy Bores Copy Share Image
I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate… — David Ogilvy Advertising Copy Share Image
I never assign a product to a writer unless I know that he is personally interested in it. Every time I have… — David Ogilvy Campaigns Copy Share Image
Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels. — David Ogilvy Advertising Copy Share Image
If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or… — David Ogilvy Buying Copy Share Image
Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young… — David Ogilvy Advertising Copy Share Image
Shakespeare wrote his sonnets within a strict discipline, fourteen lines of iambic pentameter, rhyming in three quatrains and a couplet. Were his… — David Ogilvy Couplets Copy Share Image
Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on… — David Ogilvy Advertising Copy Share Image
I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which… — David Ogilvy Country Copy Share Image
Hire people who are better than you are, then leave them to get on with it. Look for people who will aim… — David Ogilvy Aim Copy Share Image
The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the… — David Ogilvy Advertisements Copy Share Image
Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to… — David Ogilvy Advertisers Copy Share Image
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should… — David Ogilvy Advertising Copy Share Image
