A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of… — David Ogilvy Advantage Copy Share Image
If you ever find a man who is better than you are - hire him. If necessary, pay him more than you… — David Ogilvy Better than you Copy Share Image
On the average, five times as many people read the headline as read the body copy. When you have written your headline,… — David Ogilvy Advertising Copy Share Image
Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society. — David Ogilvy Advertising Copy Share Image
Ninety-nine percent of advertising doesn't sell much of anything. — David Ogilvy Advertising Copy Share Image
“Look for young men and women who can one day lead your agency. Is there any way of predicting the capacity to… — David Ogilvy Leadership Copy Share Image
If you, my fellow copywriters or art directors, want to win the award, devote your genius to making the cash register ring. — David Ogilvy Art Copy Share Image
We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor… — David Ogilvy Admire Copy Share Image
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about… — David Ogilvy Pages Copy Share Image
Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable. — David Ogilvy Agency Copy Share Image
I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big… — David Ogilvy Advertising Copy Share Image
If you want ACTION, don’t write. Go and tell the guy what you want. — David Ogilvy Action Copy Share Image
The more informative your advertising, the more persuasive it will be. — David Ogilvy Advertising Copy Share Image
There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections. — David Ogilvy Advertising Copy Share Image
Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but… — David Ogilvy Advertising Copy Share Image
I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to… — David Ogilvy Every day Copy Share Image
“Never summon people to your office; it frightens them. Instead, go to see them in their offices, unannounced. A boss who never… — David Ogilvy Copy Share Image
I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two people get married, one of them… — David Ogilvy Baby Copy Share Image
First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third,… — David Ogilvy Creative Copy Share Image
“If you choose to ignore these factors, good luck to you. A blind pig can sometimes find truffles, but it helps to… — David Ogilvy Good luck Copy Share Image
“Don't bunt. Aim out of the ballpark. Aim for the company of immortals.” — David Ogilvy Business Copy Share Image
If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the… — David Ogilvy Big idea Copy Share Image
“The final test of a leader is the feeling you have when you leave his presence after a conference. Have you a… — David Ogilvy Confidence Copy Share Image
It follows that unless your headline sells your product, you have wasted 90 percent of your money... — David Ogilvy Copywriting Copy Share Image
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. — David Ogilvy Advertising Copy Share Image
