I do not regard advertising as entertainment or an art form, but as a medium of information. — David Ogilvy Advertising Copy Share Image
I admire people with gentle manners who treat other people as human beings. — David Ogilvy Admire Copy Share Image
Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern… — David Ogilvy Advertising Copy Share Image
The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a… — David Ogilvy Adjectives Copy Share Image
I never write fewer than sixteen headlines for a single advertisement. — David Ogilvy Advertisements Copy Share Image
Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your… — David Ogilvy Audience Copy Share Image
The temptation to entertain instead of selling is contagious. — David Ogilvy Contagious Copy Share Image
Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work. — David Ogilvy Boredom Copy Share Image
Within every brand is a product, but not every product is a brand. — David Ogilvy Brands Copy Share Image
To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?" — David Ogilvy Advertisers Copy Share Image
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. — David Ogilvy Advertising Copy Share Image
Lazy and superficial men and women do not produce superior work. — David Ogilvy Lazy Copy Share Image
You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you… — David Ogilvy Attention Copy Share Image
We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination. — David Ogilvy Drunkards Copy Share Image
As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every… — David Ogilvy Around the world Copy Share Image
“I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to… — David Ogilvy Advertising Copy Share Image
You make the best products you can, and you grow as fast as you deserve to. — David Ogilvy Achievement Copy Share Image
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements,… — David Ogilvy Advertising Copy Share Image
Develop your eccentricities early, and no one will think you're going senile later in life — David Ogilvy Eccentricity Copy Share Image
Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected… — David Ogilvy Cereal Copy Share Image
Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response — David Ogilvy Advertising Copy Share Image
