Art Quote by David Ogilvy
“If you, my fellow copywriters or art directors, want to win the award, devote your genius to making the cash register ring.”
About This Quote
Source Book: Ogilvy on Advertising, 1983
Creative work should focus on driving sales, not just artistic merit.
In simple terms: Make ads sell, not just look good.
Key Takeaway
Prioritize revenue‑driven creativity.
Themes
advertising
sales
creativity
business
strategy
Mood
pragmatic
business‑focused
direct
Type
advertising
motivational
When to use this quote
- Campaign planning
- budget allocation
- client pitches
Key Concepts
Marketing ROI
consumer behavior
creative strategy
Questions to Reflect On
- How can you balance creativity with profit?
- What metrics define a successful ad?
A Different Perspective
Artistic ambition may clash with commercial goals.
