In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you… — David Ogilvy Copy Share Image
Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels. — David Ogilvy Copy Share Image
Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to… — David Ogilvy Copy Share Image
“When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from… — David Ogilvy Copy Share Image
Don't bunt. Aim out of the ball park. Aim for the company of immortals. — David Ogilvy Copy Share Image
Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be… — David Ogilvy Copy Share Image
The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is… — David Ogilvy Copy Share Image
It has taken more than a hundred scientists two years to find out how to make the product in question; I have… — David Ogilvy Copy Share Image
Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be… — David Ogilvy Copy Share Image
It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business — David Ogilvy Copy Share Image
“When you are appointed to head an office in the Ogilvy & Mather chain, I send you one of these Russian dolls.… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you… — David Ogilvy Copy Share Image
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each… — David Ogilvy Copy Share Image
“However able they may be, ambitious people won’t stay in outfits which practice nepotism. This is one mistake I did not make;… — David Ogilvy Copy Share Image
“The day after a new business presentation, send the prospect a three-page letter summarizing the reasons why he should pick your agency.… — David Ogilvy Copy Share Image
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research,… — David Ogilvy Copy Share Image
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements,… — David Ogilvy Copy Share Image
Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand. — David Ogilvy Copy Share Image
We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make… — David Ogilvy Copy Share Image
If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the ad… — David Ogilvy Copy Share Image
I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big… — David Ogilvy Copy Share Image
“Don't bunt. Aim out of the ballpark. Aim for the company of immortals.” — David Ogilvy Copy Share Image
Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone.… — David Ogilvy Copy Share Image
Our business is infested with idiots who try to impress by using pretentious jargon. — David Ogilvy Copy Share Image
The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason. — David Ogilvy Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share Image
