The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer… — David Ogilvy Copy Share Image
I never assign a product to a writer unless I know that he is personally interested in it. Every time I have… — David Ogilvy Copy Share Image
Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt… — David Ogilvy Copy Share Image
I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not… — David Ogilvy Copy Share Image
I had a friend who was the King's surgeon in England. One day I asked him what makes a great surgeon. He… — David Ogilvy Copy Share Image
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really… — David Ogilvy Copy Share Image
The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship… — David Ogilvy Copy Share Image
Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account… — David Ogilvy Copy Share Image
The only marketers who know what the hell they're doing are those who have worked in sales — David Ogilvy Copy Share Image
I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what… — David Ogilvy Copy Share Image
Supposing you've got an acute appendicitis. You've got to be operated on tonight. Would you like to have a surgeon who's read… — David Ogilvy Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share Image
