Advertisers Quote by David Ogilvy

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar…

— Leo Burnett

Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never…

— Phil Dusenberry

In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what…

— Walter Lippmann

The greatest damage done by advertising is precisely that it incessantly demonstrates the prostitution of men and women who lend their intellects, their voices,…

— Paul Baran

Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

— Michael Schudson

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves -…

— Jaron Lanier

Advertising is far from impotent or harmless; it is not a mere mirror image. Its power is real, and on the brink of a…

— Eric Clark

The advertising industry is one of our most basic forms of communication and, allegedly, of information. Yet, obviously, much of this ostensible information is…

— Marvin E. Frankel

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

— Jef I. Richards

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

— Maurice Saatchi

A desirable advertisement will be reasonable, but never dull ... original, but never self-conscious ... imaginative, but never misleading.

— Fairfax M. Cone

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them…

— Leo Burnett