Advertisers Quote by David Ogilvy

“What has my readers scratching their heads, though, is why advertisers, whose cumulative actions have painted ad agencies into a corner, marginalizing their agencies…

— Michael Farmer

It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without…

— Morris Hite

I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not happy in…

— David Ogilvy

Advertising agencies don't care about a better world in the end. They are servants of their client: what the client wants is what they…

— Oliviero Toscani

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising…

— David Ogilvy

Advertising is 85% confusion and 15% commission

— Fred Allen

I've started to believe that the agency business is a great ingredient of a much bigger business - more than just what typical advertising…

— Steve Stoute

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

— Claude C. Hopkins

The reason advertising is governed by fear, after all, is that most agencies rely on just a few clients to bring in the lion's…

— James Surowiecki

You can get a much better fee - I tell you as auditors quite frankly - it's much easier to get a great deal…

— L. Ron Hubbard

An advertising agency is 85 percent confusion and 15 percent commission.

— Fred Allen

We are pushing hard to find quality advertising clients.

— Ben Nicholson