The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the… — David Ogilvy Copy Share Image
On the average, five times as many people read the headlines as read the body copy. — David Ogilvy Copy Share Image
Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen… — David Ogilvy Copy Share Image
David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote. — David Ogilvy Copy Share Image
Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby. — David Ogilvy Copy Share Image
Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say. — David Ogilvy Copy Share Image
I never write fewer than sixteen headlines for a single advertisement. — David Ogilvy Copy Share Image
It follows that unless your headline sells your product, you have wasted 90 percent of your money... — David Ogilvy Copy Share Image
Readers travel so fast they don't stop to decipher the meaning of obscure headlines. — David Ogilvy Copy Share Image
Most readers look at the photograph first. If you put it in the middle of the page, the reader will start by… — David Ogilvy Copy Share Image
I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what… — David Ogilvy Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share Image
