Advertisement Quote by David Ogilvy
“I never write fewer than sixteen headlines for a single advertisement.”
About This Quote
Source Book: Confessions of an Advertising Man, 1963
Advertising demands many headline options for each ad.
In simple terms: Write many headlines per ad.
Key Takeaway
Generate multiple headlines.
Themes
marketing
creativity
productivity
Mood
practical
strategic
Type
business
instructional
When to use this quote
- ad campaigns
- brand launches
- A/B testing
Key Concepts
ideation
testing
audience targeting
Questions to Reflect On
- How many headlines are optimal?
- What criteria prioritize the best?
A Different Perspective
Too many can dilute focus.
