Advertisements Quote by David Ogilvy Download Open image “I never write fewer than sixteen headlines for a single advertisement.” — David Ogilvy ★ ★ ★ ★ ★ 4.2 out of 5 (4 ratings) Copy quoteShare Advertisements Fewer Headlines Sixteen Writing
Every headline in the paper, I don't write them. My story's inside the paper, not the headline. — Charles Oakley Copy Share Image
Writing headlines is a specialty - there are outstanding writers who will tell you they couldn't write a headline to save their lives. — Bill Walsh Copy Share Image
Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen it pasted… — David Ogilvy Copy Share Image
If you only have one shot at writing a headline, there's a lot of pressure. — Eli Pariser Copy Share Image
Headlines are so great in a sense that they can take a little bit from an article completely out of context and blow it… — Kristin Cavallari Copy Share Image
Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of… — Marshall McLuhan Copy Share Image
A good headline can make an advertisement good even if the picture is poor. — John Caples Copy Share Image
People often think that reporters write their own headlines. In fact, they almost never do. The people who do write headlines are the copy… — Jennifer Lee Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share Image
There's a subterranean impetus towards pornography so powerful that half the business world is juiced by the sort of half sex that one finds… — Norman Mailer Copy Share Image
There's a fantastic, thousand-page book by David Thomson about [David O. Selznick]. Again, it's not the best argument or the best advertisement for his… — Karina Longworth Copy Share Image
Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time… — Tim Wu Copy Share Image
Freedom! To fill people's mailboxes, eyes, ears and brains with commercial rubbish against their will, television programs that are impossible to watch with a… — Anonymous Copy Share Image
I think if you can create a meaningful thing that is also an advertisement that's a pretty cool option for brands. — Doug Walters Copy Share Image
I believe in advertisement and media completely. My art and my personal life are based in it. I think that the art world would… — Jeff Koons Copy Share Image
To measure your needs by that which is projected via mass media is a mistake that has no mercy. The average person views a… — Haki R. Madhubuti Copy Share Image
It is futile to assume that an initially ineffective advertisement still needs to wear in; wear-in either happens quickly or it does not happen… — Gerard J Tellis Copy Share Image
Basically, art should remain something that is complex, that has many layers, so there's always a possibility to reconsider things and have a different… — Camille Henrot Copy Share Image
No, no; 'tis all men's office to speak patience To those that wring under the load of sorrow, But no man's virtue nor sufficiency… — William Shakespeare Copy Share Image
Unlucky people miss chance opportunities because they are too focused on looking for something else. They go to parties intent on finding their perfect… — Richard Wiseman Copy Share Image
I think that the best approach would be if the American people ever insist that we cut down on the massive amounts of money… — Jimmy Carter Copy Share Image
