Advertisement Quote by David Ogilvy
“What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.”
About This Quote
A good advertisement either pleases aesthetically or sells effectively, but rarely both; true success balances style and substance.
In simple terms: Great ads combine beauty and sales power.
Key Takeaway
Strive for ads that are both appealing and effective.
Themes
marketing
design
sales
creativity
Mood
analytical
strategic
Type
business
insightful
When to use this quote
- product launches
- brand campaigns
- digital ads
Key Concepts
aesthetic appeal
consumer persuasion
brand messaging
Questions to Reflect On
- How can you measure both appeal and sales?
- What trade‑offs are acceptable?
A Different Perspective
Focusing too much on style can dilute the message.
