Roy H. Williams

Lives, like money, are spent. What are you buying with yours?

— Roy H. Williams

Use half as many words and they'll hit twice as hard.

— Roy H. Williams

The risk of insult is the price of clarity.

— Roy H. Williams

Contrary to popular belief, Americans don't hate advertising.

— Roy H. Williams

Live and “love to be fascinated.

— Roy H. Williams

Numerals are images of amounts. But the amounts they represent are real.

— Roy H. Williams

“Sad is the man who has no place to put his faith other than in himself.”

— Roy H. Williams

Strings of gravity vibrate at a different frequency than strings of light.

— Roy H. Williams

Guard the secret theater of your heart. See nothing there that you do not want to see happen in reality.

— Roy H. Williams

Words are mere shadows cast by ideas. But the ideas they represent are real.

— Roy H. Williams

Passion doesn't create commitment; commitment creates passion. To what are you committed?

— Roy H. Williams

No trade will be made unless they want the thing more than they want their money.

— Roy H. Williams

Having the right message is what matters. It's not who you reach, it's what you say.

— Roy H. Williams

Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and…

— Roy H. Williams

Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.

— Roy H. Williams

Most ads are about the product or the company that makes it...the best ads are about the customer and how the product…

— Roy H. Williams

You see a person when you look in the mirror that no one sees but you. Other people see a person when…

— Roy H. Williams

A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the…

— Roy H. Williams

Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer…

— Roy H. Williams

If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is…

— Roy H. Williams

String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch…

— Roy H. Williams

In a thousand words I can have the Lord's Prayer, the 23rd Psalm, the Hippocratic Oath, a sonnet by Shakespeare, the Preamble…

— Roy H. Williams

It is a lack of commitment, not a lack of talent, that damns you to mediocrity.

— Roy H. Williams

A visual image in the hand of an artist is merely a tool to trigger a mental image.

— Roy H. Williams

Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.

— Roy H. Williams

In marketing you must choose between boredom, shouting and seduction. Which do you want?

— Roy H. Williams

Follow a trail of bold mistakes and at the end of them you will find a genius.

— Roy H. Williams

The first step in exceeding your customer's expectations is to know those expectations.

— Roy H. Williams

“LOTTERY TICKET: a voluntary tax paid by people who are extremely bad at math.”

— Roy H. Williams

Small thoughts fit easily into a closed mind, but big thoughts require an open one.

— Roy H. Williams

The salability of an item can often be improved while the value itself remains unchanged.

— Roy H. Williams

Take your inspiration from wherever you find it, no matter how ridiculous.

— Roy H. Williams

A visual image is a simple thing, a picture that enters the eyes.

— Roy H. Williams

Consequently, a young business often grows by large percentages. Mature businesses rarely do.

— Roy H. Williams

A meaningless statement remains meaningless no matter how often it's heard.

— Roy H. Williams

Embarrassment, or the risk of it, accompanies all your important choices.

— Roy H. Williams

The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life,…

— Roy H. Williams

What this means is that the first week of every new series of ads will continue to yield softer results than you…

— Roy H. Williams

It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order…

— Roy H. Williams

Quantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually exclusive. Albert Einstein spent the second half…

— Roy H. Williams