Books Quote by Roy H. Williams

“The mission statement provides the WHY that inspires the HOW.”

— Charles Garfield

“In my experience, an effective mission statement basically answers one question: How do we intend to win in this business?”

— Jack Welch

“Mission Orientation is a way of thinking – instead of thinking merely about actions to take, you constantly think about what your intent is, and what…

— Sebastian Marshall

“For a mission-driven project to succeed, it should be remarkable in two different ways. First, it must compel people who encounter it to remark…

— Cal Newport

“Your mission statement outlines why your company exists. It doesn’t have to be all fancy-pants, just a clear statement of what you do.”

— Amber Hurdle

“Your mission or purpose is like a magnet that keeps you moving is a well established direction”

— Doris P. Johnson

My "mission", if you can call it that, is to connect with my readers on an emotional level and have them come away with…

— Floyd Cooper

“Is it not at least occasionally the case that we set out on a clear and simple mission and return with something undreamed of?…

— Lawrence Kushner

Most corporate mission statements are worthless. They consist largely of pious platitudes such as: "We will hold ourselves to the highest standards of professionalism…

— Russell L. Ackoff

A mission statement is not something you write overnight... But fundamentally, your mission statement becomes your constitution, the solid expression of your vision and…

— Stephen Covey

What is SOCOM's mission statement in two sentences? Most people I know in SOF cannot recite it. If it's not clear from the bottom…

— Brandon Webb

“While a mission statement speaks to why a company exists, a vision statement communicates what you want to accomplish in the future.”

— Amber Hurdle