Brand Quote by Amber Hurdle

“In my experience, an effective mission statement basically answers one question: How do we intend to win in this business?”

— Jack Welch

“While a mission statement speaks to why a company exists, a vision statement communicates what you want to accomplish in the future.”

— Amber Hurdle

Most corporate mission statements are worthless. They consist largely of pious platitudes such as: "We will hold ourselves to the highest standards of professionalism…

— Russell L. Ackoff

“The mission statement provides the WHY that inspires the HOW.”

— Charles Garfield

A mission statement is not something you write overnight... But fundamentally, your mission statement becomes your constitution, the solid expression of your vision and…

— Stephen Covey

A Mission Statement is a dense slab of words that a large organization produces when it needs to establish that its workers are not…

— Dave Barry

“The culture of a startup is that you’re on a mission, not just doing a job.”

— Jeffrey Bussgang

“To have a mission is to have a unifying focus for your career.”

— Cal Newport

“Your mission statement, vision statement, core values, and service standards provide a clear focus for all while keeping your team humble and hungry. It…

— Amber Hurdle

Creating and integrating an empowering personal mission statement is one of the most important investments we can make.

— Stephen Covey

“If our mission is grand & our vision is glorious, we need great values that match our ambition or else, we toil in vain...”

— Assegid Habtewold

My suggestion is that if you need someone outside your company to prepare a mission statement for you, then you really don't know what…

— Herb Kelleher