About Quote by Anand Mahindra

A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand…

— David A. Aaker

A global brand building strategy is, in reality, a local plan for every market.

— Martin Lindstrom

“Brands have to reduce perceived risk else a generic product will do. It should have an acquired power to influence market. Finally, it has…

— Abraham Varghese

Both companies have product ranges with world-class brands that complement each other perfectly. Our companies share a common culture and mission. By realizing synergies…

— Robert J. Eaton

Brands are the rock stars of commerce, and create many fans, both at home and abroad.

— Simon Anholt

Given that ever-broadening array of options and alternatives, as consumers and investors, we are often bewildered. We need guidance. That's where today's brands come…

— Robert Reich

The luxury customer is increasingly global and increasingly mobile. Their brand journey is not linear. They might browse online and purchase in store, or…

— Angela Ahrendts

Strategy doesn't change when hard times arrive. Consumers' willingness to try, and to stay loyal, remains, the goal. Winners know this; their brand focus…

— Andrew Seth Pringle-Pattison

We have a powerful portfolio of brands that are well-positioned for future growth, both domestically and internationally.

— Nancy Dubuc

“Average brands settle at just growing and exceptional iconic brands glow.”

— Bernard Kelvin Clive

“They evolve because of the experiences and resulting expectations of people as they buy, use, adapt, discuss and interact with the brand and the…

— Nicholas Ind

Brands need to reinvent themselves from time to time to stay relevant.

— Stephen Covey