Customer Quote by Angela Ahrendts
“The luxury customer is increasingly global and increasingly mobile. Their brand journey is not linear. They might browse online and purchase in store, or vice versa.”
About This Quote
Source Speech: Retail Conference, 2016
Customers now interact across borders and devices, making brand experiences non‑linear and omnichannel.
In simple terms: Customers are global, mobile, and use many channels.
Key Takeaway
Embrace seamless, cross‑channel experiences.
Themes
customer behavior
omnichannel
globalization
mobility
brand journey
Mood
strategic
forward‑looking
analytical
Type
advice
industry insight
When to use this quote
- online browsing
- in‑store purchase
- mobile app usage
- social media engagement
- cross‑border shipping
Key Concepts
Consumer psychology
digital transformation
experience design
Questions to Reflect On
- How can brands keep a unified voice while adapting locally?
- What tech tools enable true omnichannel integration?
A Different Perspective
Balancing consistency with local relevance can be challenging.
