Marketing Quote by Nicholas Ind

Brands need to reinvent themselves from time to time to stay relevant.

— Stephen Covey

“What makes a brand unique now is the difference it creates—how it affects people’s lives and becomes part of their story.”

— Bernadette Jiwa

The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about…

— Martin Lindstrom

During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.

— Muhtar Kent

“The word “brand” has now taken an individualized and highly personalized shift toward how you are perceived in the minds of others.”

— Susan C. Young

“Successful brand management depends on a continually updated understanding of consumers’ needs and wants in a product category. This”

— Greg Thain

The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could…

— Howard Schultz

Retail is undergoing a massive change, and there is a chance for new leaders to emerge and older brands to reinvent themselves.

— Kirsten Green

You can understand so much about how consumers perceive a brand by analyzing their spontaneous, subconscious responses.

— Rana el Kaliouby

A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand…

— David A. Aaker

“Branding is fascinating. Creating a brand that is authentic and timeless is what entrepreneurs dream of. Dare to be different, dare to dream.”

— Independent Zen

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role.…

— Simon Mainwaring