Business Quote by Nicholas Ind

“Even though the ideology is normally structured to give guidance, we should at the same time recognize that brands are fluid entities that are…

— Nicholas Ind

“The more the customer is involved in the process of service production and delivery, the greater the perceived value and satisfaction. . . Consumers (as individuals and…

— Nicholas Ind

“They evolve because of the experiences and resulting expectations of people as they buy, use, adapt, discuss and interact with the brand and the…

— Nicholas Ind

“A fundamental element of human nature is the need for creative work, for creative enquiry, for free creation.’1 Noam Chomsky”

— Nicholas Ind

“Generation C (people born after 1990) as connected, communicating, content-centric, computerized, community-oriented and always clicking.”

— Nicholas Ind

“If markets change then so must brands.”

— Nicholas Ind

“Allowing customers a creative role can then build both confidence and energy. It can help initiate the right innovation efforts and keep them on…

— Nicholas Ind

“Co-creation meets a fundamental need, because ‘we cannot bear to live our lives without some sort of content that we can see as constituting…

— Nicholas Ind

“services-dominant logic that argues the brand is co-created with consumers and the concept of the experience economy have shifted branding away from communications to…

— Nicholas Ind

“Today’s innovators need to figure out how to build working relationships with customers who feel that they too have a stake in the business.”

— Nicholas Ind

“Apple is well connected to its fan and professional user base and it does use research to generate insights into customer behaviour. Interestingly though,…

— Nicholas Ind

“It is the individuals inside the organization who listen to, connect with and deliver service to stakeholders and it is individual stakeholders who use…

— Nicholas Ind