James C. Collins

“Good is the enemy of great. And”

— James C. Collins

Discipline is consistency of action.

— James C. Collins

Get keep right people.

— James C. Collins

Don't be interesting - be interested.

— James C. Collins

I am completely Socratic.

— James C. Collins

Good is the enemy of great. That's why so few things become great.

— James C. Collins

Building a visionary company requires one percent vision and 99 percent alignment.

— James C. Collins

A dream is a feeling that sticks - and propels.

— James C. Collins

“Fanatical attention to consistency and detail •”

— James C. Collins

The greatest leaders build organizations that, in the end, don't need them.

— James C. Collins

The difference between a good leader and a great leader is humility.

— James C. Collins

That good is the enemy of great is not just a business problem. It is a human problem.

— James C. Collins

The x factor of a great leader is humility combined with will.

— James C. Collins

Be rigorous about your HR decisions. There is a difference between rigorous and ruthless.

— James C. Collins

Those who turn good organizations into great organizations are motivated by a deep creative urge and an inner compulsion for sheer unadulterated…

— James C. Collins

Not every financial company toppled during the 2008 crisis, and some seized the opportunity to take advantage of weaker competitors in the…

— James C. Collins

In a truly great company profits and cash flow become like blood and water to a healthy body: They are absolutely essential…

— James C. Collins

The signature of mediocrity is not an unwillingness to change. The signature of mediocrity is inconsistency.

— James C. Collins

I am not failing - I am growing! Do you have the ability to reframe failure as growth in order to achieve…

— James C. Collins

“The best people don’t need to be managed. Guided, taught, led—yes. But not tightly managed.”

— James C. Collins

The only way to remain great is to keep on applying the fundamental principles that made you great.

— James C. Collins

Look, I don't really know where we should take this bus. But I know this much: If we get the right people…

— James C. Collins

First figure out your partners, then figure out what ideas to pursue. The most important thing isn't the market you target, the…

— James C. Collins

“If you have the right people on the bus, they will be self-motivated. The real question then becomes: How do you manage…

— James C. Collins

In an ironic twist, I now see Good to Great not as a sequel to Built to Last, but more of a…

— James C. Collins

Dreams make you click, juice you, turn you on, excite the living daylights out of you. You cannot wait to get out…

— James C. Collins

...the question, Why try for greatness? would seem almost tautological. If you're doing something you care that much about, and you believe…

— James C. Collins

“One powerful method for getting at purpose is the five whys. Start with the descriptive statement We make X products or We…

— James C. Collins

The inner experience of fallure is totally different than failure. Going to fallure means 100% commitment - you leave nothing in reserve,…

— James C. Collins

In the end, it is impossible to have a great life unless it is a meaningful life. And it is very difficult…

— James C. Collins

If I were running a company today, I would have one priority above all others: to acquire as many of the best…

— James C. Collins

“Throughout our research, we were continually reminded of the “hardiness” research studies done by the International Committee for the Study of Victimization.…

— James C. Collins

“Yes, leadership is about vision. But leadership is equally about creating a climate where the truth is heard and the brutal facts…

— James C. Collins

Level 5 leaders are differentiated from other levels of leaders in that they have a wonderful blend of personal humility combined with…

— James C. Collins

“If it’s not core, change it! Once you are clear about the core ideology, you should feel free to change absolutely anything…

— James C. Collins

“Asked to paint a picture of the company in 20 years, the executives mentioned such things as “on the cover of Business…

— James C. Collins

The start of the New Year is a perfect time to start a stop doing list and to make this the cornerstone…

— James C. Collins

If I'm going really, really fast, I can do a page of finished text a day, on average.

— James C. Collins

In a world of constant change, the fundamentals are more important than ever.

— James C. Collins

Not one of the good-to-great companies focused obsessively on growth.

— James C. Collins