Good-to-great companies set their goals and strategies based on understanding; comparison companies set their goals and strategies based on bravado. — James C. Collins Copy Share Image
You must ask, "What do we mean by great results?" Your goals don't have to be quantifiable, but they do have to… — James C. Collins Copy Share Image
“As people decide among themselves to turn the fact of potential into the fact of results, the goal almost sets itself.” — James C. Collins Copy Share Image
“One powerful method for getting at purpose is the five whys. Start with the descriptive statement We make X products or We… — James C. Collins Copy Share Image
I am not failing - I am growing! Do you have the ability to reframe failure as growth in order to achieve… — James C. Collins Copy Share Image
Recruit entrepreneurial leaders and give them freedom to determine the best path to achieving their objectives. On the other hand, individuals must… — James C. Collins Copy Share Image
Level 5 leaders channel their ego needs away from themselves and into the larger goal of building a great company. It's not… — James C. Collins Copy Share Image
No matter what. Wherever your mind wanders, it seems to turn up at the same Field of Dreams. It's the vision you wake up… — James C. Collins Copy Share Image
“This might not sound very exciting (inventory management is not something that tends to rivet readers), but think of it this way: Imagine walking… — James C. Collins Copy Share Image
“Merck • Corporate social responsibility • Unequivocal excellence in all aspects of the company • Science-based innovation • Honesty and integrity • Profit, but… — James C. Collins Copy Share Image
Greatest danger is not failure, but be successful and not know why. — James C. Collins Copy Share Image
“If you have the right people on the bus, they will be self-motivated. The real question then becomes: How do you manage in such… — James C. Collins Copy Share Image
“2. Core purpose is an organization’s most fundamental reason for being. It should not be confused with the company’s current product lines or customer… — James C. Collins Copy Share Image
The drive for progress doesn't wait for the external world to say "It's time to change." — James C. Collins Copy Share Image
The secret to a successful retirement is to find your retirement sweet spot. The sweet spot is where your passions, what you do best,… — James C. Collins Copy Share Image
Managing your problems can only make you good, whereas building your opportunities is the only way to become great. — James C. Collins Copy Share Image
Creative leadership impact increases in your 50's. When I turn 50 I want to say, "Nice start!" — James C. Collins Copy Share Image
“The fact that something is a “once-in-a-lifetime opportunity” is irrelevant, unless it fits within the three circles. A great company will have many once-in-a-lifetime… — James C. Collins Copy Share Image
Don't take care of your career. Take care of your people. They will take care of your career. — James C. Collins Copy Share Image
