Asks Quote by James C. Collins
“Indeed, the real question is not, "Why greatness?" but "What work makes you feel compelled to try to create greatness?" if you have to ask the question, "Why should we try to make it great? Isn't success enough?" then you're probably int he wrong line of work.”
About This Quote
Source Book: Good to Great, Jim Collins, 2001
Greatness stems from purposeful work that inspires effort, not merely from the desire for success; meaningful motivation drives true achievement.
In simple terms: Purposeful work, not just success, creates greatness.
Seek work that aligns with deep personal purpose.
Themes
Mood
Type
When to use this quote
- career choice
- project selection
- creative endeavors
- leadership decisions
Key Concepts
Questions to Reflect On
- What work makes you feel compelled to create?
- How does purpose influence your definition of success?
Focusing solely on outcomes can ignore the importance of process and ethical considerations.