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Asks Quote by James C. Collins

“Indeed, the real question is not, "Why greatness?" but "What work makes you feel compelled to try to create greatness?" if you have to ask the question, "Why should we try to make it great? Isn't success enough?" then you're probably int he wrong line of work.” quote by James C. Collins
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“Indeed, the real question is not, "Why greatness?" but "What work makes you feel compelled to try to create greatness?" if you have to ask the question, "Why should we try to make it great? Isn't success enough?" then you're probably int he wrong line of work.”

James C. Collins

About This Quote

Source Book: Good to Great, Jim Collins, 2001

Greatness stems from purposeful work that inspires effort, not merely from the desire for success; meaningful motivation drives true achievement.

In simple terms: Purposeful work, not just success, creates greatness.

Key Takeaway

Seek work that aligns with deep personal purpose.

Themes

purpose motivation achievement meaning work ethic

Mood

inspirational thought‑provoking

Type

philosophical motivational

When to use this quote

  • career choice
  • project selection
  • creative endeavors
  • leadership decisions

Key Concepts

intrinsic motivation goal setting personal fulfillment

Questions to Reflect On

  • What work makes you feel compelled to create?
  • How does purpose influence your definition of success?
A Different Perspective

Focusing solely on outcomes can ignore the importance of process and ethical considerations.

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