Make Great Quote by Jim Collins
““Indeed, the real question is not, “Why greatness?” but “What work makes you feel compelled to try to create greatness?” If you have to ask the question, “Why should we try to make it great? Isn’t success enough?” then you’re probably engaged in the wrong line of work.””
About This Quote
Source Book: Good to Great, Jim Collins, 2001
Greatness comes from work that feels compelling, not from seeking greatness itself.
In simple terms: Do work you love, not chase greatness.
Key Takeaway
Focus on purpose-driven work.
Themes
purpose
work
greatness
Mood
inspirational
reflective
Type
motivational
philosophical
When to use this quote
- career choice
- entrepreneurship
- creative projects
Key Concepts
intrinsic motivation
meaningful work
Questions to Reflect On
- What work makes you feel compelled?
- Are you chasing status or purpose?
A Different Perspective
Success alone may not satisfy deeper aspirations.
![“When [what you are deeply passionate about, what you can be best in the world at and what drives your economic engine] come together, not only does your work move toward greatness, but so does your life. For, in the end, it is impossible to have a great life unless it is a meaningful life. And it…” quote by Jim Collins](https://sms4smile.com/quotes/img-quotes/e45/jim-collins-23358_business_when-what-you-are-deeply-passionate-abou_966373.jpg)
