Business Quote by James C. Collins
“That good is the enemy of great is not just a business problem. It is a human problem.”
About This Quote
Source Book: Good to Great, 2001
Goodness can hinder greatness; settling for good prevents pursuit of excellence, a problem beyond business.
In simple terms: Good can block greatness.
Strive beyond adequacy.
Themes
Mood
Type
When to use this quote
- corporate strategy
- personal development
- coaching
Key Concepts
Questions to Reflect On
- What does “good” mean to you?
- How can you push beyond comfort?
Greatness requires risk and sacrifice.