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Business Quote by James C. Collins

“That good is the enemy of great is not just a business problem. It is a human problem.” quote by James C. Collins
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“That good is the enemy of great is not just a business problem. It is a human problem.”

James C. Collins

About This Quote

Source Book: Good to Great, 2001

Goodness can hinder greatness; settling for good prevents pursuit of excellence, a problem beyond business.

In simple terms: Good can block greatness.

Key Takeaway

Strive beyond adequacy.

Themes

business excellence human potential

Mood

motivational challenging

Type

leadership self-help

When to use this quote

  • corporate strategy
  • personal development
  • coaching

Key Concepts

performance ambition growth

Questions to Reflect On

  • What does “good” mean to you?
  • How can you push beyond comfort?
A Different Perspective

Greatness requires risk and sacrifice.

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