Business Quote by James C. Collins
“Good is the enemy of great.. The vast majority of good companies remain just that - good, but not great.”
About This Quote
Source Book: Good to Great by Jim Collins, 2001
Most companies settle for being merely good, which prevents them from achieving greatness and lasting impact.
In simple terms: Good is a barrier to greatness.
Key Takeaway
Strive beyond adequacy.
Themes
excellence
growth
leadership
Mood
ambitious
inspired
Type
philosophical
strategic
When to use this quote
- company strategy
- leadership training
- market competition
- product development
Key Concepts
organizational development
strategic vision
performance improvement
Questions to Reflect On
- What steps can a good company take to become great?
- How can you foster a culture that rejects complacency?
A Different Perspective
Greatness requires risk and change, which many avoid.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)
