“If there isn’t any obvious segmentation pattern, avoid stating the segmentation pattern you want to see. Instead, phrase your question such that… — Victor Cheng Copy Share Image
“Consultants use four tools to solve clients’ biggest problems. You can use the exact same tools to tackle any type of case… — Victor Cheng Problem solving Copy Share Image
“You will do one of two things as soon as you’ve exhausted what you can determine mathematically in the case: (1) Refine… — Victor Cheng Problem solving Copy Share Image
“(In practice, most consultants will try up to 20 segmentation patterns and discover the most insightful one only through trial and error.)” — Victor Cheng Trial and error Copy Share Image
“the rest of the industry is experiencing some kind of growth—either more accounts or more billings per account. Is comparable data for… — Victor Cheng Copy Share Image
“Nothing you said in your synthesis supported your point on unwinding Program B. You need to say, “After the short-term crisis has… — Victor Cheng Copy Share Image
“The rest of the industry appears to have grown sales by 10 percent, with profits growing proportionally. This indicates that the industry-wide… — Victor Cheng Profit margin Copy Share Image
“The Mergers and Acquisitions Framework You might use the mergers and acquisitions framework to address cases in which one company wants to… — Victor Cheng Business Copy Share Image
“This structure synthesizes what you know, indicates what else you need to know, and lays out your plan to address those remaining… — Victor Cheng Architecture Copy Share Image
“the consultant’s process was the exact process consulting firms value. It was linear, logical, and based on facts (and reasonable estimates of… — Victor Cheng Copy Share Image
“In consulting, you always pick and choose your words carefully, because you need to be able to back up anything you say.… — Victor Cheng Pick and choose Copy Share Image
“The framework consists of four key components. I draw this framework as four distinct boxes, but you could quite easily redraw it… — Victor Cheng Copy Share Image
“The balanced candidate would instead numerically measure what percentage of the total decline in profits is attributable to the decline in sales… — Victor Cheng Copy Share Image
“At this point, it makes sense to switch to the business situation framework to understand qualitatively why sales volume in China has… — Victor Cheng Business Copy Share Image
“How Is It Packaged? Packaging refers to what products and services are sold together. For example, years ago McDonald’s noticed that many… — Victor Cheng French fries Copy Share Image
“Having personally entered markets in which there supposedly was no competition, I can tell you that lack of direct competition doesn’t mean… — Victor Cheng Investing Copy Share Image
“consumer demand is strong, growing, and likely to stay that way.” Depending on the case interview format your interviewer uses, you will… — Victor Cheng Copy Share Image
“The more concentrated the competition, the more you have to worry about it. If you don’t realize when a case involves high… — Victor Cheng Market share Copy Share Image
“Disaggregating Costs You need to break down (segment and isolate) cost into its component parts, and you can do this in many… — Victor Cheng Different ways Copy Share Image
“To an outsider, it seems like a client paid a lot of money to a consultant, only to have the consultant repackage… — Victor Cheng Money Copy Share Image
“The only reason you use a framework or issue tree is to test a hypothesis!” — Victor Cheng Copy Share Image
“Remember, using the framework is not the goal. Testing the hypothesis is.” — Victor Cheng Goals Copy Share Image
“This process-of-elimination approach ends once you’ve proven every branch of your issue tree (which may have been revised several times) and can… — Victor Cheng Copy Share Image
“I was able to get to this much more specific point in a minute or two just by asking some of the… — Victor Cheng Goals Copy Share Image
“If customers are more concentrated, then the customers can demand (and get) big price discounts. If suppliers (the client’s company and its… — Victor Cheng Copy Share Image
