“Having personally entered markets in which there supposedly was no competition, I can tell you that lack of direct competition doesn’t mean… — Victor Cheng Copy Share Image
“The Business Situation Framework The business situation framework is useful for developing a conceptual and qualitative understanding of a client’s business, market,… — Victor Cheng Copy Share Image
“If you were to determine in this branch of the analysis that the client had only a modest and temporary competitive advantage… — Victor Cheng Copy Share Image
“Hypothesis: Client should enter the XYZ market. Consumer demand is strong, growing, and likely to stay that way. Client has a strong,… — Victor Cheng Copy Share Image
“Hypothesis: The client should enter one segment of the XYZ market. One segment of the market is growing and attractive. Client has… — Victor Cheng Copy Share Image
“To test the sub-hypothesis “Client has a strong, sustainable competitive advantage in the market,” you need to understand the differences between the… — Victor Cheng Copy Share Image
“Questions on the following topics can help you identify helpful information about the company that you can then use to refine your… — Victor Cheng Copy Share Image
“It’s perfectly acceptable and highly encouraged for you to say, “Hmmm, if half the market is growing and the other half is… — Victor Cheng Copy Share Image
“In the market you’re analyzing, it’s useful to know if there are a lot of small customers or only one or two… — Victor Cheng Copy Share Image
“Using my conclusiveness test, you’d want to ask yourself, “Can I imagine any scenario where entering the iPad market would be a… — Victor Cheng Copy Share Image
“Based on this, my working hypothesis is that Omega & Omega must participate more effectively in this market segment if it wants… — Victor Cheng Copy Share Image
“The companies that win in commodity markets tend to be large and have incredible operational efficiencies or some type of cost advantage.… — Victor Cheng Copy Share Image
“if the product category is emerging, with decades’ more growth ahead of it, making a strategic move within the market rather than… — Victor Cheng Copy Share Image
“Candidate: OK, so a few big players control half the market, and a bunch of smaller players participate in the other half… — Victor Cheng Copy Share Image
“If there isn’t any obvious segmentation pattern, avoid stating the segmentation pattern you want to see. Instead, phrase your question such that the interviewer… — Victor Cheng Copy Share Image
“Consultants use four tools to solve clients’ biggest problems. You can use the exact same tools to tackle any type of case interview: Hypothesis… — Victor Cheng Copy Share Image
“You will do one of two things as soon as you’ve exhausted what you can determine mathematically in the case: (1) Refine your hypothesis… — Victor Cheng Copy Share Image
“(In practice, most consultants will try up to 20 segmentation patterns and discover the most insightful one only through trial and error.)” — Victor Cheng Copy Share Image
“the rest of the industry is experiencing some kind of growth—either more accounts or more billings per account. Is comparable data for the rest… — Victor Cheng Copy Share Image
“Nothing you said in your synthesis supported your point on unwinding Program B. You need to say, “After the short-term crisis has passed, it… — Victor Cheng Copy Share Image
“The rest of the industry appears to have grown sales by 10 percent, with profits growing proportionally. This indicates that the industry-wide profit margin… — Victor Cheng Copy Share Image
“The Mergers and Acquisitions Framework You might use the mergers and acquisitions framework to address cases in which one company wants to acquire or… — Victor Cheng Copy Share Image
“This structure synthesizes what you know, indicates what else you need to know, and lays out your plan to address those remaining issues. Use… — Victor Cheng Copy Share Image
“the consultant’s process was the exact process consulting firms value. It was linear, logical, and based on facts (and reasonable estimates of them); it… — Victor Cheng Copy Share Image
“In consulting, you always pick and choose your words carefully, because you need to be able to back up anything you say. If you… — Victor Cheng Copy Share Image
“The framework consists of four key components. I draw this framework as four distinct boxes, but you could quite easily redraw it as an… — Victor Cheng Copy Share Image
