Large Advertisers Quote by Victor Cheng

“If there isn’t any obvious segmentation pattern, avoid stating the segmentation pattern you want to see. Instead, phrase your question such that the interviewer…

— Victor Cheng

“Consultants use four tools to solve clients’ biggest problems. You can use the exact same tools to tackle any type of case interview: Hypothesis…

— Victor Cheng

“You will do one of two things as soon as you’ve exhausted what you can determine mathematically in the case: (1) Refine your hypothesis…

— Victor Cheng

“(In practice, most consultants will try up to 20 segmentation patterns and discover the most insightful one only through trial and error.)”

— Victor Cheng

“Nothing you said in your synthesis supported your point on unwinding Program B. You need to say, “After the short-term crisis has passed, it…

— Victor Cheng

“The rest of the industry appears to have grown sales by 10 percent, with profits growing proportionally. This indicates that the industry-wide profit margin…

— Victor Cheng

“The Mergers and Acquisitions Framework You might use the mergers and acquisitions framework to address cases in which one company wants to acquire or…

— Victor Cheng

“This structure synthesizes what you know, indicates what else you need to know, and lays out your plan to address those remaining issues. Use…

— Victor Cheng

“the consultant’s process was the exact process consulting firms value. It was linear, logical, and based on facts (and reasonable estimates of them); it…

— Victor Cheng

“In consulting, you always pick and choose your words carefully, because you need to be able to back up anything you say. If you…

— Victor Cheng

“The framework consists of four key components. I draw this framework as four distinct boxes, but you could quite easily redraw it as an…

— Victor Cheng

“The balanced candidate would instead numerically measure what percentage of the total decline in profits is attributable to the decline in sales versus the…

— Victor Cheng