Advertising Quote by David Silverman
“The consistent growth in overall revenues shows marketers may be shifting more of their total advertising budgets to online. This is a natural development as research shows more consumers are spending a larger percentage of their media time online, while the flow of advertising dollars follows.”
About This Quote
Source Report: Marketing Trends 2020
Marketers are allocating more budget to online ads as consumers spend more time online, a natural shift.
In simple terms: Online ad spend rises with digital media use.
Key Takeaway
Shift ad spend to digital channels.
Themes
digital marketing
budget allocation
consumer behavior
Mood
informative
strategic
Type
analysis
business
When to use this quote
- online campaigns
- social media ads
- search engine marketing
Key Concepts
media consumption
advertising strategy
Questions to Reflect On
- What balance of online and offline spend is optimal?
- How can brands measure true ROI across channels?
A Different Perspective
Over‑reliance on digital may ignore offline audiences.
