Advertiser Quote by Susan Wojcicki
“Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online.”
About This Quote
Source Speech: Public interview, 2015
Advertising follows user attention; as people spend more time online, advertisers target those platforms.
In simple terms: Ads go where users are online.
Key Takeaway
Focus on where your audience spends time.
Themes
marketing
digital media
consumer behavior
Mood
strategic
analytical
Type
advertising
business
When to use this quote
- online shopping
- social media campaigns
- content creation
- brand awareness
Key Concepts
attention economy
targeted advertising
Questions to Reflect On
- How can brands engage audiences who avoid ads?
- What ethical limits exist for targeted ads?
A Different Perspective
Assumes all users are equally reachable online.
