Advertiser Quote by Ross Levinsohn
“My concern is the really great concepts that are features, not companies. There isn't enough advertising to support all those features, and in compression times, advertisers tend to flock to safe names and sites that have real traction.”
About This Quote
Source Article: TechCrunch interview, 2023
Great features often outshine brand names, but lack of advertising limits their reach; advertisers favor established platforms with proven traffic.
In simple terms: Features can be superior but need visibility.
Key Takeaway
Focus on building brand awareness for feature‑rich products.
Themes
marketing
advertising
product development
Mood
frustrated
optimistic
Type
strategic
observational
When to use this quote
- startup launch
- ad campaign planning
- product positioning
- media outreach
Key Concepts
Brand equity
network effects
feature prioritization
Questions to Reflect On
- How can small companies gain visibility without big ad budgets?
- What strategies can advertisers use to support innovative features?
A Different Perspective
Even with great features, without traction they may never be discovered.
