Advertising Quote by Ross Levinsohn
“Video will drive the share-shift in advertising.”
About This Quote
Source Article: “The Future of Advertising” in AdWeek, 2022
Predicts that video content will dominate ad spend, shifting how brands reach audiences.
In simple terms: Video will dominate ads.
Key Takeaway
Invest in video.
Themes
marketing
technology
media
Mood
optimistic
strategic
Type
forecast
insight
When to use this quote
- advertising budgets
- brand strategy
Key Concepts
consumer behavior
digital advertising
Questions to Reflect On
- How will you measure video ROI?
- What alternatives complement video?
A Different Perspective
Video fatigue may reduce effectiveness.
