I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in… — Leo Burnett Copy Share Image
If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is.… — Leo Burnett Copy Share Image
Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or… — Leo Burnett Copy Share Image
I have learned that it is far easier to write a speech about good advertising than it is to write a good… — Leo Burnett Copy Share Image
Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness. — Leo Burnett Copy Share Image
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and… — Leo Burnett Copy Share Image
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink. — Leo Burnett Copy Share Image
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable — Leo Burnett Copy Share Image
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today,… — Leo Burnett Copy Share Image
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of… — Leo Burnett Copy Share Image
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.' — Leo Burnett Copy Share Image
I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good… — Leo Burnett Copy Share Image
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. — Leo Burnett Copy Share Image
Don’t tell me how good you make it; tell me how good it makes me when I use it. — Leo Burnett Copy Share Image
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders. — Leo Burnett Copy Share Image
I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful… — Leo Burnett Copy Share Image
Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility. — Leo Burnett Copy Share Image
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar… — Leo Burnett Copy Share Image
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product'… — Leo Burnett Copy Share Image
Good advertising is a happy wedding of words and pictures, not a contest between them. — Leo Burnett Copy Share Image
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of… — Leo Burnett Copy Share Image
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation… — Leo Burnett Copy Share Image
If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make… — Leo Burnett Copy Share Image
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all. — Leo Burnett Copy Share Image
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of… — Leo Burnett Copy Share Image
Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash. — Leo Burnett Copy Share Image
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad. — Leo Burnett Copy Share Image
Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness. — Leo Burnett Copy Share Image
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't… — Leo Burnett Copy Share Image
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink. — Leo Burnett Copy Share Image
When you reach for the stars, you may not quite get them, but you won't come up with a handful of mud either. — Leo Burnett Copy Share Image
