Advertising Quote by Leo Burnett

“I have learned that it is far easier to write…” quote by Leo Burnett — Download Open image

“I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.”

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Advertising Communication Easier I have learned Marketing Speech Writing

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I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation…

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Products are made in the factory, but brands are created in the mind.

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If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make…

Leo Burnett

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If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.

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I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of…

Leo Burnett

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I think a smart woman can sell the average man anything,

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Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

Leo Burnett

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Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.

Leo Burnett

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Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't…

Leo Burnett

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Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Leo Burnett

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When you reach for the stars, you may not quite get them, but you won't come up with a handful of mud either.

Leo Burnett

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I am often asked how I got into the business. I didn't. The business got into me.

Leo Burnett

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I saw this anti-drug commercial that showed a kid smoking pot in his dad`s room with his friend. This kid finds a gun, the…

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“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”

Mokokoma Mokhonoana

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Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.

Howard Gossage

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“Don't wait, just sweat.”

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We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.

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God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.

William Peter Blatty

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I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…

Andy Rooney

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I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -…

Dia Mirza

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They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.

Sharon Gless

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I've driven people mad on films that I've made - I want more takes; I want to try new lines. Then I want to…

Hugh Grant

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This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves…

Holly Johnson

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I'm supposed to be taking time off. But I'm still writing and I have this Gap advert lined up.

Joss Stone

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