There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy… — Jef I Richards Advertising Copy Share Image
Advertising is speech. It's regulated because it's often effective speech. — Jef I Richards Advertising Copy Share Image
Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it. — Jef I Richards Communication Copy Share Image
Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want… — Jef I Richards Advertising Copy Share Image
Creativity is an advertising agency's most valuable asset, because it is the rarest. — Jef I Richards Advertising agency Copy Share Image
In advertising, sex sells. But only if you're selling sex. — Jef I Richards Marketing Copy Share Image
Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each… — Jef I Richards Advertising Copy Share Image
Internet advertising will not replace traditional media, it will compliment them. — Jef I Richards Internet Copy Share Image
The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their… — Jef I Richards Advertising Copy Share Image
I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers. — Jef I Richards Internet Copy Share Image
I suspect that there is no other single profession that does more to contribute to our annoying linguistic convolutions than advertising, unless… — Jef I Richards Politics Copy Share Image
