Advertising Quote by Jef I Richards
“In advertising, sex sells. But only if you're selling sex.”
About This Quote
Sex can be an effective advertising tool, but only when the product itself is sexual in nature.
In simple terms: Sex sells only if it’s relevant.
Key Takeaway
Match message to product.
Themes
marketing
ethics
advertising
Mood
critical
pragmatic
Type
marketing
cautionary
When to use this quote
- advertising campaigns
- branding
- media planning
Key Concepts
Sexual appeal
product relevance
Questions to Reflect On
- When is sexual imagery appropriate?
- What alternatives convey appeal?
A Different Perspective
Using sex in ads for non‑sexual products can backfire.
