Advertising agency Quote by Jef I Richards

Creativity should be balanced with commercial interests.

— Pankaj Kapur

“Acknowledge and accept that clients are governed by shareholder value concerns, and that the mission of the agency needs to be refocused on helping…

— Michael Farmer

The talent for discovering the unique and marketable characteristics of a product and service is a designer's most valuable asset.

— Primo Angeli

Creativity is a game changer. That's true of society, in advertising and in life.

— David Droga

Creativity is not just for artists. It's for businesspeople looking for a new way to close a sale; it's for engineers trying to solve…

— Twyla Tharp

I thought that marketing was a way to be creative in business but quickly learned all creative stuff happens at the ad agency.

— Dee Rees

“Most agree that a useful definition of creative work is that it includes a combination of novelty and value. Creativity requires novelty because tried-and-true…

— Alice W. Flaherty

When it comes to marketing, creative resources are often worth far more than dollars.

— Neil Blumenthal

There is no doubt that creativity is the most important human resource of all...

— Edward de Bono

“Creativity is the ability to produce ideas that are both original and valuable.”

— Gerard Puccio

“Ad agencies continue to believe that improved creativity is the answer for agency and client problems.”

— Michael Farmer

Creativity is portrait of one's innovative ideas.

— Anil Sinha