Oliviero Toscani

Advertising agencies don't care about a better world in the end. They are servants of their client: what the client wants is…

— Oliviero Toscani

I want a better world, but also a realistic world. We can only create a better world by becoming realistic.

— Oliviero Toscani

Communication, that's what I do. Advertising is the best way to communicate because you reach a lot of people. I still cant…

— Oliviero Toscani

You ask me about my ex-wife? That is not polite. But I will answer. I got another wife now. Much younger, much…

— Oliviero Toscani

I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take…

— Oliviero Toscani

A photograph permits a first viewing, and then an individual reflection. It solicits participation, and encourages individuality in interpretation. Television is an…

— Oliviero Toscani

Communication has always been at the service of power. Michelangelo painted the Sistine Chapel for the Pope. Is it not an advertisement…

— Oliviero Toscani

We become very impressed when we get to look inside ourselves, into pictures. That's the relationship we have with pictures. Every picture…

— Oliviero Toscani

Some people look at a picture for thirty seconds, some for years. It doesn't really matter because a picture is like life.…

— Oliviero Toscani

Pictures put you in front of a reality that most of the times you don't want to see, don't want to know…

— Oliviero Toscani

No matter what. I like to be different. Its not easy to work the way we want, because we have to deal…

— Oliviero Toscani

Women from fashion magazines, they hate other women. They like to tell other women they are ugly and often it works. Women's…

— Oliviero Toscani

I did extensive research on media and anorexia and found out that the fashion magazines are to blame in a way. They…

— Oliviero Toscani