The impresario function is about intervening with the company's more administrative management structure. It is about trying to establish a sense of… — John Kao Administrative Copy Share Image
The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity… — John Kao Adept Copy Share Image
If you are at Coca-Cola, the creative challenge is one of maintaining - rather than creating - a tremendous level of consumption… — John Kao Challenges Copy Share Image
In a corporate context, companies have to try very hard to oppose the enticements of conventional wisdom. They must aim for the… — John Kao Aim Copy Share Image
Coca-Cola can get really fresh output because it is getting people who are outside the traditional model and they are combining ideas… — John Kao Coca cola Copy Share Image
All of these creative ideas and decisions about new ways to reach the consumer can be tracked with regard to how well… — John Kao Awareness Copy Share Image
The imagination is like a muscle: it strengthens through use. — John Kao Imagination Copy Share Image
If you come up with a new product, you can very easily track its contribution to the bottom line. But often the… — John Kao Bottom Copy Share Image
Companies have to take risks to get new knowledge, in a manner similar to how jazz musicians take risks when they go… — John Kao Approach Copy Share Image
Performers may play in the studio, but they need to go out and tour every once in a while to keep their… — John Kao Edges Copy Share Image
You would not let your kids do whatever they want. So the challenge is to create accountability in a non-mechanistic way. You… — John Kao Accountability Copy Share Image
There's real "right brain" creativity that goes into all of the organizational processes that a company utilizes and must continually reinvent in… — John Kao Accounting Copy Share Image
Instead of command and control, managing the creative process is about facilitating and permitting. — John Kao Command Copy Share Image
Rather than managing by clarifying events, the creative process may require raising the level of uncertainty. Sometimes this can be done by… — John Kao Activity Copy Share Image
The conventional asset-allocation method is like sheet music. It is prescribed, it has right answers and wrong answers and it sounds about… — John Kao Allocation Copy Share Image
The head of a record label sets up structures, but he also defines the sound of the label, which is to describe… — John Kao Desirable Copy Share Image
There are some pretty obvious ways of benchmarking creativity. One way is to perform what I call a creativity audit, which is… — John Kao Accounting Copy Share Image
When you come into a creativity-driven environment, things are very different and there is the danger that a traditional managerial mind-set could… — John Kao Creative Copy Share Image
Organizations are about putting ideas through one or more types of gating procedures. In this way, ideas go from being a whim… — John Kao Becoming Copy Share Image
Tunes have notes and tempos and rules. If the tune is "All the Things You Are," you have to adhere to its… — John Kao Behinds Copy Share Image
Creativity is the crucial variable in the process of turning knowledge into value — John Kao Creativity Copy Share Image
Jamming - which follows rules but not individual notes - gives you a different result each time, depending upon the players and… — John Kao Adaptable Copy Share Image
The capacity to creatively improvise is an important factor that differentiates successful companies - or teams - from those that are not… — John Kao Business Copy Share Image
You need judgment, you need to utilize conventional resource-allocation analysis, you have to work backward from estimations of the market to the… — John Kao Allocation Copy Share Image
Communication is the essential medium of a creative culture: the communal sea in which we all swim. A company that can't communicate… — John Kao Band Copy Share Image
