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Appropriate Quote by John Kao

“I would argue that the management of creativity requires a…” quote by John Kao — Download Open image

“I would argue that the management of creativity requires a skill set that's relatively different from the traditional management skill set that is appropriate to a large, complex, industrial-era organization.”

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Appropriate Arguing Complexes Creativity Different Eras Management Management skills Organization Skills Traditional

More by John Kao

The impresario function is about intervening with the company's more administrative management structure. It is about trying to establish a sense of boundaries and…

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The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that…

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If you are at Coca-Cola, the creative challenge is one of maintaining - rather than creating - a tremendous level of consumption for your…

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In a corporate context, companies have to try very hard to oppose the enticements of conventional wisdom. They must aim for the leaps, which…

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Coca-Cola can get really fresh output because it is getting people who are outside the traditional model and they are combining ideas in very…

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All of these creative ideas and decisions about new ways to reach the consumer can be tracked with regard to how well they are…

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The imagination is like a muscle: it strengthens through use.

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If you come up with a new product, you can very easily track its contribution to the bottom line. But often the challenge can…

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Companies have to take risks to get new knowledge, in a manner similar to how jazz musicians take risks when they go after a…

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Performers may play in the studio, but they need to go out and tour every once in a while to keep their edge, or…

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You would not let your kids do whatever they want. So the challenge is to create accountability in a non-mechanistic way. You cannot come…

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There's real "right brain" creativity that goes into all of the organizational processes that a company utilizes and must continually reinvent in order to…

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