Edges Quote by John Kao

The impresario function is about intervening with the company's more administrative management structure. It is about trying to establish a sense of boundaries and…

— John Kao

The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that…

— John Kao

If you are at Coca-Cola, the creative challenge is one of maintaining - rather than creating - a tremendous level of consumption for your…

— John Kao

In a corporate context, companies have to try very hard to oppose the enticements of conventional wisdom. They must aim for the leaps, which…

— John Kao

Coca-Cola can get really fresh output because it is getting people who are outside the traditional model and they are combining ideas in very…

— John Kao

All of these creative ideas and decisions about new ways to reach the consumer can be tracked with regard to how well they are…

— John Kao

The imagination is like a muscle: it strengthens through use.

— John Kao

If you come up with a new product, you can very easily track its contribution to the bottom line. But often the challenge can…

— John Kao

Companies have to take risks to get new knowledge, in a manner similar to how jazz musicians take risks when they go after a…

— John Kao

You would not let your kids do whatever they want. So the challenge is to create accountability in a non-mechanistic way. You cannot come…

— John Kao

There's real "right brain" creativity that goes into all of the organizational processes that a company utilizes and must continually reinvent in order to…

— John Kao

Instead of command and control, managing the creative process is about facilitating and permitting.

— John Kao