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Coca cola Quote by John Kao

“Coca-Cola can get really fresh output because it is getting…” quote by John Kao — Download Open image

“Coca-Cola can get really fresh output because it is getting people who are outside the traditional model and they are combining ideas in very novel ways.”

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Coca cola Combining Get real Ideas Models Novel Output People Productivity Traditional Way

More by John Kao

The impresario function is about intervening with the company's more administrative management structure. It is about trying to establish a sense of boundaries and…

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The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that…

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If you are at Coca-Cola, the creative challenge is one of maintaining - rather than creating - a tremendous level of consumption for your…

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In a corporate context, companies have to try very hard to oppose the enticements of conventional wisdom. They must aim for the leaps, which…

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All of these creative ideas and decisions about new ways to reach the consumer can be tracked with regard to how well they are…

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The imagination is like a muscle: it strengthens through use.

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If you come up with a new product, you can very easily track its contribution to the bottom line. But often the challenge can…

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Companies have to take risks to get new knowledge, in a manner similar to how jazz musicians take risks when they go after a…

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Performers may play in the studio, but they need to go out and tour every once in a while to keep their edge, or…

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You would not let your kids do whatever they want. So the challenge is to create accountability in a non-mechanistic way. You cannot come…

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There's real "right brain" creativity that goes into all of the organizational processes that a company utilizes and must continually reinvent in order to…

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Instead of command and control, managing the creative process is about facilitating and permitting.

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Explore all 57 John Kao quotes

More Coca cola quotes

We do not want to be reminded that it is we, the indigenous people, who are poor and exploited in the land of our…

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If there's one thing I've always taken care of with my work, it's that it's never an advertisement for anything other than the work…

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We have become this very fear-based culture, especially post-9/11. Fear is the opposite of love, in my opinion. I think there would be more…

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I made commercials for corporations like Volkswagen and Coca-Cola, but I was always the one to write them, too, which was a very good…

Alejandro Gonzalez Inarritu

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For Coca-Cola to take a pro-diversity, pro-equality stance creates a lot of goodwill in the LGBT community.

Dustin Lance Black

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The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that…

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Exxon, Coca-Cola, BHP Billiton and News Corporation have much more say in organising the global agenda than the planet's 5 billion mature-age voters without…

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If great teams don't have an "enemy," they create one for themselves because, as former Coca-Cola CEO Roberto Goizueta pointed out, "you can't have…

Warren G. Bennis

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I'd say 3/4 of advertising works on pure Pavlov. Think how association, pure association, works. Take Coca-Cola company (we're the biggest share-holder). They want…

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Livin' is like pourin' water out of a tumbler into a dang Coca-Cola bottle. If'n you skeered you can't do it, you cain't. If'n…

Olive Ann Burns

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If you are at Coca-Cola, the creative challenge is one of maintaining - rather than creating - a tremendous level of consumption for your…

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“…anyway it wasn’t your reading that started this. It was the laugher, the carefree laughter, the three dimensional Coca Cola advertisement that you were,…

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Browse all 124 Coca cola quotes