Beverages Quote by Howard Schultz
“Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now.”
About This Quote
Source Interview: Starbucks CEO Howard Schultz on product development, 2015
Beverages are designed by tracking trends in other fields like fashion, especially popular colors.
In simple terms: Drinks follow current trends, especially colors.
Key Takeaway
Use trend research to guide product creation.
Themes
marketing
trend analysis
product development
Mood
creative
strategic
Type
business
marketing
When to use this quote
- new product launch
- seasonal menu planning
- brand refresh
Key Concepts
consumer behavior
design thinking
Questions to Reflect On
- How can you balance trend-driven and classic offerings?
- What trends are most reliable for beverage innovation?
A Different Perspective
Relying solely on trends may ignore timeless preferences.
