Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on… — Howard Schultz Copy Share Image
We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who… — Howard Schultz Copy Share Image
People in Washington need to put their feet in the shoes of working Americans. — Howard Schultz Copy Share Image
I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day,… — Howard Schultz Copy Share Image
You cant build any kind of organization if youre not going to surround yourself with people who have experience and skill base… — Howard Schultz Copy Share Image
Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people… — Howard Schultz Copy Share Image
Early on I realized that I had to hire people smarter and ore qualified than I was in a number of different… — Howard Schultz Copy Share Image
Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under. — Howard Schultz Copy Share Image
I think what we're lacking in society, not only in the U.S. but also around the world, is to find heroes once… — Howard Schultz Copy Share Image
People around the world, they want the authentic Starbucks experience. — Howard Schultz Copy Share Image
The leaders in Washington have got to come together in a bipartisan way and do the right thing for the people who… — Howard Schultz Copy Share Image
Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring… — Howard Schultz Copy Share Image
Most business people today are not going to invest in the uncertainty that exists in America. — Howard Schultz Copy Share Image
In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and… — Howard Schultz Copy Share Image
On balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for… — Howard Schultz Copy Share Image
I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out… — Howard Schultz Copy Share Image
We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have… — Howard Schultz Copy Share Image
Many companies today are reducing hours of full-time people to get under the minimum so they don't have to pay health care… — Howard Schultz Copy Share Image
When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible. — Howard Schultz Copy Share Image
I realize that idealism is out of sync with the cynicism of our age. Skepticism has come to be synonymous with sophistication,… — Howard Schultz Copy Share Image
People want to be part of something larger than themselves. They want to be part of something they're really proud of, that… — Howard Schultz Copy Share Image
We must restore the emotional relationship that people have to the idea of America, that no matter where you come from, no… — Howard Schultz Copy Share Image
The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people… — Howard Schultz Copy Share Image
I'm optimistic about the country; I'm optimistic about the American people. — Howard Schultz Copy Share Image
For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,… — Howard Schultz Copy Share Image
If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products… — Howard Schultz Copy Share Image
The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to… — Howard Schultz Copy Share Image
Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are… — Howard Schultz Copy Share Image
While their service is ending, our responsibility is just beginning! — Howard Schultz Copy Share Image
“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock… — Howard Schultz Copy Share Image
We have a big opportunity in China. We think the number of stores here can rival the number in North America. — Howard Schultz Copy Share Image
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and… — Howard Schultz Copy Share Image
We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to… — Howard Schultz Copy Share Image
I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,… — Howard Schultz Copy Share Image
