Brands Quote by Howard Schultz
“Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.”
About This Quote
Source Speech: Starbucks Annual Shareholder Meeting, 2020
Even under financial strain, consumers prefer brands whose values align with theirs, emphasizing ethical consumption.
In simple terms: People choose brands matching their values.
Key Takeaway
Support values‑aligned brands.
Themes
consumer behavior
ethics
brand loyalty
Mood
analytical
optimistic
Type
business
ethical
When to use this quote
- marketing strategy
- product development
- customer engagement
Key Concepts
sustainable business
social responsibility
Questions to Reflect On
- How do values influence buying decisions?
- Can brands stay ethical and profitable?
A Different Perspective
May ignore price sensitivity.
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