People around the world, they want the authentic Starbucks experience. — Howard Schultz Copy Share Image
People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They… — Howard Schultz Copy Share Image
I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or… — Howard Schultz Copy Share Image
We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who… — Howard Schultz Copy Share Image
People want to be part of something larger than themselves. They want to be part of something they're really proud of, that… — Howard Schultz Copy Share Image
Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people… — Howard Schultz Copy Share Image
I realize that idealism is out of sync with the cynicism of our age. Skepticism has come to be synonymous with sophistication,… — Howard Schultz Copy Share Image
I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or… — Howard Schultz Copy Share Image
My son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy… — Howard Schultz Copy Share Image
If you want to achieve widespread impact and lasting value, be bold. — Howard Schultz Copy Share Image
Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own. — Howard Schultz Copy Share Image
We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just… — Howard Schultz Copy Share Image
Remember: You'll be left with an empty feeling if you hit the finish line alone. When you run a race as a… — Howard Schultz Copy Share Image
I've traveled around the world, and what's so revealing is that, despite the differences in culture, politics, language, how people dress, there… — Howard Schultz Copy Share Image
For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,… — Howard Schultz Copy Share Image
If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products… — Howard Schultz Copy Share Image
The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to… — Howard Schultz Copy Share Image
Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are… — Howard Schultz Copy Share Image
While their service is ending, our responsibility is just beginning! — Howard Schultz Copy Share Image
“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock… — Howard Schultz Copy Share Image
We have a big opportunity in China. We think the number of stores here can rival the number in North America. — Howard Schultz Copy Share Image
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and… — Howard Schultz Copy Share Image
We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to… — Howard Schultz Copy Share Image
I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,… — Howard Schultz Copy Share Image
