We are not in the coffee business serving people, we are in the people business serving coffee. — Howard Schultz Copy Share Image
Starbucks has a role and a meaningful relationship with people that is not only about the coffee. — Howard Schultz Copy Share Image
People around the world, they want the authentic Starbucks experience. — Howard Schultz Copy Share Image
China traditionally has been a tea-drinking country but we turned them into coffee drinkers. — Howard Schultz Copy Share Image
The premium single-cup segment is the fastest-growing business within the global coffee industry. — Howard Schultz Copy Share Image
For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be… — Howard Schultz Copy Share Image
More than anything else, technology will pave the way for innovative change at Starbucks. The bulk of Starbucks' innovation over the next… — Howard Schultz Copy Share Image
We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the… — Howard Schultz Copy Share Image
Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in… — Howard Schultz Copy Share Image
“Starbucks has always been about so much more than coffee. But without great coffee, we have no reason to exist.” — Howard Schultz Copy Share Image
There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true. — Howard Schultz Copy Share Image
The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were… — Howard Schultz Copy Share Image
If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a… — Howard Schultz Copy Share Image
When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create… — Howard Schultz Copy Share Image
I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or… — Howard Schultz Copy Share Image
I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not… — Howard Schultz Copy Share Image
I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which… — Howard Schultz Copy Share Image
“So when some refer to Starbucks' coffee as an affordable luxury, I think to myself, Maybe so. But more accurate, I like… — Howard Schultz Copy Share Image
When I returned as CEO in 2008, Starbucks had forgotten that meaningful innovations balance an organization's heritage with modern-day relevance and market… — Howard Schultz Copy Share Image
In many places where coffee is grown, deforestation is a major issue. With Starbucks' position in the marketplace and the respect and… — Howard Schultz Copy Share Image
“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing… — Howard Schultz Copy Share Image
“For more than three decades, coffee has captured my imagination because it is a beverage about individuals as well as community. A… — Howard Schultz Copy Share Image
“There is a word that comes to my mind when I think about our company and our people. That word is 'love.'… — Howard Schultz Copy Share Image
The response to the Starbucks brand has been phenomenal in our international markets. — Howard Schultz Copy Share Image
Our history is based on extending the brand to categories within the guardrails of Starbucks. — Howard Schultz Copy Share Image
Pouring espresso is an art, one that requires the barista to care about the quality of the beverage. — Howard Schultz Copy Share Image
Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option. — Howard Schultz Copy Share Image
In many places where coffee is grown, deforestation is a major issue. — Howard Schultz Copy Share Image
Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings. — Howard Schultz Copy Share Image
We would take something old and tired and common - coffee - and weave a sense of romance and community around it.… — Howard Schultz Copy Share Image
While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering… — Howard Schultz Copy Share Image
Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human… — Howard Schultz Copy Share Image
I was taken by the power that savoring a simple cup of coffee can have to connect people and create community. — Howard Schultz Copy Share Image
We sell tea in Starbucks, but I think the experience is very different. I think coffee is something that is quick -… — Howard Schultz Copy Share Image
For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,… — Howard Schultz Copy Share Image
If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products… — Howard Schultz Copy Share Image
The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to… — Howard Schultz Copy Share Image
Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are… — Howard Schultz Copy Share Image
While their service is ending, our responsibility is just beginning! — Howard Schultz Copy Share Image
“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock… — Howard Schultz Copy Share Image
We have a big opportunity in China. We think the number of stores here can rival the number in North America. — Howard Schultz Copy Share Image
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and… — Howard Schultz Copy Share Image
We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to… — Howard Schultz Copy Share Image
I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,… — Howard Schultz Copy Share Image
