If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or… — Howard Schultz Copy Share Image
I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which… — Howard Schultz Copy Share Image
Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew. — Howard Schultz Copy Share Image
Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people… — Howard Schultz Copy Share Image
“For more than three decades, coffee has captured my imagination because it is a beverage about individuals as well as community. A… — Howard Schultz Copy Share Image
I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out… — Howard Schultz Copy Share Image
There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true. — Howard Schultz Copy Share Image
In many places where coffee is grown, deforestation is a major issue. — Howard Schultz Copy Share Image
When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create… — Howard Schultz Copy Share Image
China traditionally has been a tea-drinking country but we turned them into coffee drinkers. — Howard Schultz Copy Share Image
We would take something old and tired and common - coffee - and weave a sense of romance and community around it.… — Howard Schultz Copy Share Image
Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in… — Howard Schultz Copy Share Image
While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering… — Howard Schultz Copy Share Image
In many places where coffee is grown, deforestation is a major issue. With Starbucks' position in the marketplace and the respect and… — Howard Schultz Copy Share Image
The premium single-cup segment is the fastest-growing business within the global coffee industry. — Howard Schultz Copy Share Image
When I returned as CEO in 2008, Starbucks had forgotten that meaningful innovations balance an organization's heritage with modern-day relevance and market… — Howard Schultz Copy Share Image
We are not in the coffee business serving people, we are in the people business serving coffee. — Howard Schultz Copy Share Image
I was taken by the power that savoring a simple cup of coffee can have to connect people and create community. — Howard Schultz Copy Share Image
The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have… — Howard Schultz Copy Share Image
We sell tea in Starbucks, but I think the experience is very different. I think coffee is something that is quick -… — Howard Schultz Copy Share Image
For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,… — Howard Schultz Copy Share Image
If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products… — Howard Schultz Copy Share Image
The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to… — Howard Schultz Copy Share Image
Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are… — Howard Schultz Copy Share Image
While their service is ending, our responsibility is just beginning! — Howard Schultz Copy Share Image
“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock… — Howard Schultz Copy Share Image
We have a big opportunity in China. We think the number of stores here can rival the number in North America. — Howard Schultz Copy Share Image
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and… — Howard Schultz Copy Share Image
We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to… — Howard Schultz Copy Share Image
I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,… — Howard Schultz Copy Share Image
